HBO Max's rebrand to simply "Max" goes into effect today and the service is marking the launch by increasing its 4K content eightfold. A new streaming service that combines HBO Max with Discovery+ launched Tuesday. It is called Max. There are three tiers of services - starting with a version that has ads for around $10 per month
To four concurrent streams, up to 100 offline downloads and nearly 8x more movies At launch, Max will introduce a new Ultimate ad-free tier that will offer up and episodes of 4K UHD content (in 60fps format) than HBO Max, including Popular programming such as Game of Thrones, The Last of Us, Harry Potter, The Lord of the Rings trilogy, the Dark Knight Trilogy, The Matrix movies and more, all for $20/month or $120/year. Existing HBO Max subscribers will still be able to access their current plan features for at least six months after launch.
Sudheer Siriwara, Global Technology Platform, said, “We understand the value of providing our users with a cinematic playback experience and to this end, we have implemented more advanced technology workflows that allow us to deliver faster, allowing more 4K content to be released in a more efficient way." , Warner Bros. Discovery. "Max will offer over 1,000 movies and episodes in 4K at launch, and we'll add more every month as we go forward "
Streaming TV fans have a new option for their attention starting today. Warner Bros. Discovery launches Max, a service that combines shows from HBO Max and Discovery+ into one giant platform that includes some original content.
On May 23, the apps for a large portion of HBO Max subscribers will automatically update, while others will be prompted to download the updated Max app. HBO Max subscribers will have their previous plan, profile, avatar, settings, "Continue Watching" and "My List" items waiting to stream on Max. Ahead of launch, customers can pre-register for Max on the Google Play Store or pre-order now on the Apple App Store.
Max vs HBO Max Difference
That’s largely hundreds of shows being added from HGTV, Food Network, Discovery Channel, TLC, ID, Magnolia Network and other legacy Discovery networks. The additional content includes seasons of “House Hunters,” “Property Brothers,” “Chopped,” “Diners, Drive-Ins and Dives,” “Say Yes to the Dress,” “Deadliest Catch,” “Fixer Upper,” “Magnolia
New video playback experience
Max runs on a newly rebuilt code base to provide more consistent and stable performance across devices. About 50% of Max uses existing code from one of the preceding platforms, while the other 50% is new.
The playback experience is designed to deliver "smooth and cinematic video," according to WBD.
simplified navigation
Overall, Max has streamlined categories, improved content detail pages, dedicated brand hubs, and thematic content rails to make finding content and finding new TV shows and movies fast and easy. While HBO is being dropped from the service's name, there is a dedicated HBO tab at the top of the Connected TV menu to emphasise that it is still a core part of the service.
Personalization Features
In HBO Max, content recommendations were displayed only on the home screen. Max expands on this to provide personalised content recommendations for each user profile across the service. Plus, after you've finished a show or TV season, a new end-card recommendation will suggest other content to watch.
New 4K Plan
Two with the same pricing as HBO Max’s previous plans plus a new premium option that includes 4K Ultra HD content and up to four concurrent streams:
Max With Ads ($9.99/month or $99.99/year): concurrent streams, Full HD video resolution, no offline downloads, 5.1 surround sound quality
Max Ad Free ($15.99/month or $149.99/year): concurrent streams, Full HD video resolution, 30 offline downloads, 5.1 surround sound quality
Max Ultimate Ad Free ($19.99/month or $199.99/year): concurrent streams, 4K Ultra HD resolution content, 100 offline downloads, immersive audio with Dolby Atmos (may include restrictions in some content categories). The expanded 4K UHD content catalogue will comprise more than 1,000 movies and TV episodes.
Prominent Kids Experience
To prevent children from opting out of the Kids Profile. By default, the Kids profile is set to only allow access to content rated PG and TV-PG or lower.
New Download Experience for Offline Viewing
Max features a new download experience that aims to address problems in HBO Max, which didn’t always work reliably.
Profile Avatars Icons
Max will have more than 350 profile icons for users to choose among, after adding about 100 new avatars for characters like Harry, Hermione, Ron, Dobby, Voldemort, Professor McGonagall, and Hagrid from Harry Potter; Joel, Ellie and a Clicker from “The Last of Us”; Tanya, Portia and Valentina from “The White Lotus”; and Peacemaker, Emilia Harcourt and Adrian Chase from “Peacemaker.” Also available are avatar icons from Discovery shows like Chip & Joanna Gaines from “Fixer Upper,” Guy Fieri from “Diners, Drive-ins & Dives,” Bobby Flay from “Beat Bobby Flay,” Jonathan and Drew Scott from “Property Brothers,” Dr. Sandra Lee from “Dr. Pimple Popper,” Trixie Mattel from “Trixie Motel,” Annie Suwan and Kenny Niedermeier from the “90 Day Fiancé” franchise, and a variety of sharks such as a Tiger, Whale, Hammerhead, Bull and Mako from Discovery’s Shark Week. Those are in addition to characters that have been available in HBO Max from classics like “Game of Thrones,” “The Big Bang Theory,” “The Sopranos,” “Friends,” “The House of the Dragon,” “Insecure,” “Succession,” “Hacks” and “The West Wing.”
Ad Formats
The ad experience on Max with the ad plan will continue to offer among the industry's lightest ad loads (3-4 minutes per hour), the company says. Max will combine the advertising formats of HBO Max and Discovery+. These include traditional pre-roll ads (15 seconds), mid-roll ads (15 or 30 seconds), takeovers (which allow an advertiser to be the first ad that all users see on a platform for a day), pre- with ownership.
Accessibility
That now includes shows from lifestyle brands like Magnolia, TLC, and HGTV as well as the HBO and Max originals. In addition, at launch, Max will support screen reader technology on the web, Roku, Vizio, LG, Samsung, Xbox, PlayStation 5, iPhone, iPad, Apple TV, Android Mobile, Android TV, Google TV, Amazon Fire TV, DirecTV , Comcast and Cox.
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